We are glad to announce that we had a successful kick-off at our official opening at the University Foundation on Monday, September 26. We had the attendance of several media, partnership companies, participants, fans and friend who were all very enthusiastic about our project.
To give you all an image of the opening and the first courses this week at IFBI, we made a small video of these two events.
Our start wouldn’t have been a success without our commercial and institutional partners. That is why they all deserve an introduction.
At first we would like to thank the Vrije Universiteit Brussel (VUB) for their support. Former president (2008-2016) professor Paul De Knop is happy that they can help IFBI. “At the VUB we were already working for many years to professionalize sports, also football. There is still a long way to go and that is why we want to support IFBI.”
Brussels Airlines is the national and biggest airline of Belgium and is headquartered at Brussels Airport. “The most important link between Brussels Airlines and IFBI is quite logic, we both are stationed in Brussels. It is obvious that we can help IFBI when they have to travel by plane on their experience trips trough Europe”, clarified Christian Dumortier, Head of Strategic Partnerships and Business Development at Brussels Airlines.
The ING Group is a multinational banking and financial services corporation. They are, just like Brussels Airlines, also partners with one of the best export products of Belgium: our national football team or better known as “The Red Devils”. Football is clearly tangled in the DNA of The ING Group because they also have a partnership with the Royal Dutch Football Association or KNVB.
At EVS they are working on a daily basis with the top sports professionals across the world. While sports media and TV rights generates huge revenue to major sports clubs, leagues and federations, smaller ones have often been left aside. “They see the emergence of new media and technologies and new live sports media consumption behavior. The IFBI project perfectly addresses this goal of sports education to new business rules and models supported by EVS”, says Nicolas Bourdon, Senior Vice President of EVS.
Camaleo is a young and ambitious sports brand that provided the official shirts of IFBI. “IFBI is a huge project that is concentrated on football. Camaleo is specialised in football clothing and that is why we want to associate ourselves with IFBI”, says David Philips, director of Camaleo. “We would like to grow side by side and to get noticed more abroad. It is a great honour for us that IFBI chose for us instead of the bigger sports brands.”
Yutang Sports is a leading sports marketing company in China. They believe in the power of sports to change the world. “We are very glad that we have the partnership with IFBI. We treasure the expertise of IFBI in the football business industry from an academic perspective”, explains Zhang Tingting, Business Development Manager of Yutang Sports. We would like to bring more football business knowledge to China and to let more young Chinese professionals and students to have a new choice of places to study.”
And last but not least we want to give special thanks to the University Foundation in Brussels, which provides us an outstanding location for our institute. We could not have found a better home to get settled in.