Football Customer Relationship Management
In the course CRM you will learn everything about ticketing, hospitality and merchandising. You will learn about all different possibilities to create a great experience for your fans. You will learn how to professionalize your webshop & fanshop. You will learn about the enormous growth of digital media and all its current & future possibilities. Finally you will learn everything about social media for football clubs and federations.
European Credit Transfer System (ECTS): 4