Football Sales Management - IFBI.Brussels

Football Sales Management

Course Content

Sales Management in the Football Industry falls back to the general introduction on Customer Relationship Management (CRM) and consists of three single-taught modules: ticketing, hospitality and merchandising. Each different module will focus on how general sales management principles can be used to compose a business model for a football stakeholder. Best practices from clubs, retail companies and design companies will be shared throughout these modules.

Course info

European Credit Transfer System (ECTS): 6

Courses in trimester 2:
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Lecturers