Football Business Development

Course Content

The introduction to the topic Business Development in the Football Industry begins with analysing and clarifying a number of central concepts which lead to the creation of new business models in the football indurstry. Initial focus will be on the how football can serve as a vehicle to expand commercial activities of its stakeholders. Next to that, we will look into methods and tools football clubs and organisations can put in place to differentiate its income/revenue model. Three topics will be highlighted: international broadcasting, women’s football and e-sports.