Football Communication Management
The introduction to Communication Strategies in the Football Industry begins with analysing and clarifying a number of central concepts from the subject area. Initial focus is the communication of football clubs, federations and associations to third parties. Next, students get insights into the way media affect the football industry; press, broadcasting, OTT,… We discuss issues of football clubs and federations and the importance of openness and transparency to supporters and the media.
European Credit Transfer System (ECTS): 3
More courses in trimester 3:
Founder at Sports Content Strategy
Director Marketing & Communication
at Royal Belgian Football Association
Sports Marketing & Corporate Communications