International Football Business Institute
Postgraduate in Football Business
Fulltime programme & Lecturers
September - December
In the course Football History & Geopolitics you will learn the most important occurrences and central concepts in football. We look at historical figures and concepts that made football the number one sport in the world. Discuss major events and scandals but also accompanying ideologies and talk about the factors that play a role in the further development of football.
Football Federations & Associations will introduce themselves to you at the IFBI. They will give an introduction and view on their activities in football, explain the structure of their organization and tell their vision on the world of football. They will discuss the main problems in football and how we can solve those problems together.
It is important that you understand the economic impact and aspects in the modern football industry. You will learn to analyse the important figures and concepts, understand the different situations that create an economic impact and you will learn to analyse current economic situations in football clubs, analyse fees and clauses of transfers of players and trainers.
Facts and figures are the most important tools in football industry. As a student at the IFBI you will learn the basic principals of accountancy and financial management in football. You will learn to read and understand a balance sheet, take a look at the financial statements of football federations, - associations and clubs. Finally, you will learn about public funding in the world of football.
The introduction to the course Football Law & Legislation begins with analysing and clarifying a number of central concepts from the subject area. Initial focus will be on the history of football law and on the specific approach the football industry thereby offers. Then the important events and concepts will be discussed such as the Bosman judgment. Following definition of the key concepts we study the specific football regulations of UEFA and FIFA, including Match fixing, Gambling, Financial Fair Play and portrait rights within the football industry. Next the important differences between the brokers will be explained and how that world works. Furthermore, we also look at the role that FIFA plays in determining the legislation and we cover the much discussed concept of Third Party Ownership.
January - March
With guest lecturers from different football clubs you will learn about the management structures and will we take a close look at the ethical aspects in the football industry. We will discuss the different standards and values, talk about transparency, corruption and racism.
First the self-knowledge of students will be looked at as well as reading and understanding other personalities. You will learn everything about the human resources structures at football clubs and federations and get insights to the different tasks of an HR manager. Next we look at the mental aspects and approaches of colleagues, customers, directors and partners.
Football Marketing & Sponsorship is one of the most important football aspects next to what happens during the game. First you will learn the basics of marketing & sponsorship in the world of football. Next will you experience guest lectureships that will give you insight information about the campaign of the Royal Belgium Football Association and will you learn how close a sponsorship deal.
In the course CRM you will learn everything about Ticketing, Hospitality and Merchandising. Learn about all different possibilities to create a great experience for your fans. How to professionalize your webshop & fanshop. The enormous growth of digital media and all its current & future possibilities. Finally you will learn everything about Social Media for football clubs and federations.
How do you build a fan community and make people come to your stadium to watch the game? Learn everything about society and community, about corporate social responsibility management and how football can make the world a better place because “football has more than two goals”.
April - July
In the topic Football Stadium Technology Management you will learn everything about the future stadium designs and all technological possibilities. We will talk about the safety of spectators and management techniques for stadiums. Discuss the requirements of FIFA and UEFA for the construction of new stadiums. Finally we cover the history of technology in football and the introduction of the online connection between fans and clubs.
Examples of football academies are discussed with attention for infrastructure, technological applications and quality of trainers and management. We cover the guidance of youth football players and further developments in their career in the field of education, sports development and financial advice. Lifestyle is a very important concept in the life of top football players where guidance and management are absolutely necessary.
- Double Pass
- Prof. dr. Paul Wylleman
In the beginning we clarify a number of central concepts in the football medical area. Next we analyse medical labs, physiotherapists and physical coaching. Performance training and the importance of altitude training for optimal acclimatization in preparation for a tournament or important game will also be covered.
Initial focus is the communication of football clubs, federations and associations to third parties. Next, students get media training and the different negotiating techniques are discussed. Followed by going deeper into crisis communication and contract negotiations.
We will analyse large projects and political specific approaches that are necessary to launch the participation in a bidding process. Further we look at how a bid book is built and how such process works. In addition, we look at the preparations of national teams towards a large tournament to maximise the chance of success. We will discuss the major events like a World Cup or European Championship.
The part Football Business Project is about a collaboration between the International Football Business Institute and an external organisation, related to the football industry, where the external organisation provides an assignment to the students of the IFBI. The participants will work here as 'junior consultant' on an assignment for a football club, federation, association or organisation ranging from research to evaluation and from advice to brainstorming in correlation with the courses obtained.
ECTS = European Credit Transfer System
Experiencing first hand is key. That’s why IFBI offers the unique combination of theory courses and experience tours to the biggest clubs, most interesting conferences, stadiums and of course some tantalizing matches. Our participants will get to know the importance of attending events, connecting with the business, sharing best practices and collaborating with other business minds.
Vrije Universiteit Brussel
Ranked as one of Europe’s top universities, Vrije Universiteit Brussel (VUB) combines award-winning research and a broad range of study programmes in the heart of Europe. VUB’s campuses are located around the city centre of Brussels which enables its students to enjoy the energy of a capital city on the one hand and to appreciate the quietness of the green compact campuses on the other hand.
Thanks to the scale of Vrije Universiteit Brussel, students and professors work closer together stimulating interdisciplinary learning, beyond boundaries of faculties and sciences. Students, representing more than 120 nationalities, study at VUB.
Everything you need as a student is at your fingertips and available on-site, near Brussels’ bustling city centre: an extensive library, modern computer labs, state-of-the-art sports facilities, exciting restaurants, interesting cultural activities, language courses and an invaluable job service.
After successfully completing the entire programme, the participants will receive a Postgraduate certificate in Football Business from Vrije Universiteit Brussel.
With 30% of the population being of foreign origin, Brussels is a meltingpot of cultures and languages. EU and EU-affiliated institutions, NATO HQ and several diplomatic representations make Brussels the political heart of Europe. Home to 1.2 million inhabitants, Brussels is a booming city.
With good connections by rail, tram, bus or subway, the city opens itself up to you. Brussels is situated at the centre of a well connected European air and rail network. European capitals such as London, Paris and Amsterdam can all be reached in less than one hour by plane or two hours by high-speed train. In Brussels, Europe is at your fingertips!
Live in Brussels
Combine studying in Brussels with a pleasant stay in the capital. Brussels offers a wide array of housing possibilities in every budget for students and multiple organisations to assist you in the process of selecting a place to live.
For instance, Br(ik is the ‘go-to’ place for students with all their questions about living in the capital of Belgium and the centre of Europe. Br(ik welcomes you to Brussels and invites you to explore the glory of the city and all it has to offer: housing, bike routes, hip places to go, recreational events and more.
We also recommend TheLink and UpKot for excellent accommodations with a direct bus connection to the University Foundation.
The International Football Business Institute finds its home in the University Foundation in Brussels. An authentic building in the heart of the capital, founded in 1920 to support higher education and scientific research. A place for international academics to gather and meet with civil society representatives.
The style of the venue speaks for itself. It is a location that breathes class and refinement, and provides the IFBI with all necessary accommodations. An auditorium for the participants to follow daily lectures and areas to meet, study, lunch and relax.
An exclusive setting that mirrors the image and character of our institute and offers our participants a perfect place to learn and build on the qualities as future football business men and women.
Investing in your future
The Institute offers business education on Champions League level. The current tuition fees for the Postgraduate course and class, graduating in 2017 are €40,000. This fee is billed after acceptance and registration, two to three months before the programme, and must be settled before the programme begins.
Other than the opportunity to become the best in the business by learning from the best in the business, every participant receives in return:
- International network in the football business
- Books and study material
- Admittance to Experience tours
- Breakfast, lunch and drinks on day of class
- A tailored suit
- Public transport in Brussels
- Business cards
- Career guidance
The tuition fee does not cover accommodation. The approximate cost of an accommodation in Brussels is €500 per month. Accommodation charges should be settled directly with the landlord.
Estimated living expenses during the Postgraduate programme
All expenses made during your stay in Brussels may vary considerably depending on your financial means and choices of lifestyle, but on average a weekly budget between € 50 and € 100 should suffice. Check this estimation below for more info.
- Accommodation: € 500 /month
- Public transport in Brussels: included in fee
- Telephone: € 20 /month
- A pizza: € 10
- Steak & French fries: € 30
- A beer: € 2
- A sandwich: € 3,75
- A football game ticket (Pro League): € 20
- A train ticket to Antwerp: € 14
- A Red Devils jersey: € 80
- A movie ticket: € 10
Frequently Asked Questions
- The opportunity to learn from of the best in the business
- Access to an international network in the football business
- Books and study material
- Admittance to experience tours
- Daily breakfast, lunch and drinks
- A tailored suit
- Free access to public transport
Apply Now or Request Info
You can apply for our course or ask for more information by means of the contact and registration form. We advise you to check the FAQ section for a quick answer to the questions you may already have.